All Entries in the "PPC Management" Category

Google Dropping Radio Ads, Selling Radio Automation Business

Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and AdSense announced today, the company announced today.

The dropping of Print Ads last week and search box from Gmail, now this, will Susan Wojcicki, VP of Product Management be having a garage sale?

by Frank Watson

The 80/20 Rule of Search by David Montalvo

There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place.

Convert PPC Visitors with a Perfect 3-Point Landing Page

You put all kinds of work into creating a great PPC ad, filling it chock full of exactly the right keywords to catch the attention of your target market and drive them through to your salescopy.